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Aims to reach Hispanic market
September 29, 2008
By: TOM BRANNA
Head & Shoulders has signed New York stylist Antonio Rosales to offer Hispanic beauty aficionados the secret to beautiful hair by becoming the brand’s first stylist and spokesperson devoted to the needs of the growing U.S. Hispanic market.
As part of his new duties, Rosales will also launch a scalp care blog through the revamped Head & Shoulders Spanish website, www.amatucabello.com. This blog, new in its category, features topics ranging from seasonal scalp care to new looks and tendencies. Readers will reap the benefits of Rosales’ expertise working with everyday people as they are able to interact and ask for advice on specific needs.
“I’m very excited for the opportunity to help more people understand what works for their hair,” Rosales stated enthusiastically. “Hair is unique, varying from one individual to the next, but the one thing we know is that to have beautiful hair you need to start with a healthy scalp.”
Rosales, voted among the top ten Hispanic hairstylists in the United States by the prestigious Latina Magazine, is well known and loved for providing straight forward hair care and styling. In addition, he has worked with a variety of celebrities.
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